2026 lineup
Monir Elias
Purple Tree
Chef
Monir Elias is the Founder and CEO of Purple Tree, a wellness brand helping people enjoy life while feeling their best. Under his leadership, Purple Tree has served more than 500,000 customers, delivered over 30 million doses, and earned more than 10,000 customer reviews. Monir is passionate about entrepreneurship, wellness, and creating products that support balanced, social lifestyles. He looks forward to connecting with guests and sharing Purple Tree at the Grand Tasting.