SommCon Conference & Beverage Expo
Three days of expert-led education, tastings and industry connection for wine, spirits and hospitality professionals.
- Date
- Tuesday – Thursday, November 3 – 5, 2026
- Time
- Three days · Beverage Expo Wed, Nov 4, 3:30 – 6 pm
- Place
- Rancho Bernardo Inn · 17550 Bernardo Oaks Dr, San Diego, CA 92128
About
SommCon Conference & Beverage Expo brings together wine, spirits, and hospitality professionals for three days of expert-led education, tastings, and industry connection. Led by 40+ top educators, the program features regional and varietal explorations, blind tastings, and insights into the trends shaping today’s beverage industry.
New this year, the Profitability Bootcamp offers strategies for building stronger, more profitable beverage programs, while the SommCon Beverage Expo connects buyers with producers and brands from around the world.
Discover what’s next in beverage, deepen your expertise, and connect with the professionals shaping the industry.
Tickets
Registered through SommCon. Expo Only is complimentary for approved trade buyers.
Official Credit Cards of the San Diego Food + Wine Festival
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